Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World
by Al Lieberman
The Definitive Guide to Entertainment Marketing examines the forces that shape entertainment promotion and audience engagement. Al Lieberman brings together the roles of industry leaders, media, and creative appeal, offering readers a broad overview of how marketing operates within the entertainment world.
About This Book
The Definitive Guide to Entertainment Marketing explores the business of promoting and positioning entertainment.
It focuses on the relationship between industry leaders, media channels, and the creative appeal that makes entertainment compelling.
Written by Al Lieberman, the book presents entertainment marketing as a field shaped by both commercial strategy and audience interest.
Its broad perspective is suited to readers seeking an introduction to the ideas and practices behind entertainment-focused marketing.
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