Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
The Brand Flip examines how customers increasingly influence the companies they buy from, support, and help shape. Marty Neumeier explores the implications of this shift for branding, marketing, and business strategy, offering a customer-centered perspective on how organizations can adapt and pursue greater value.
About This Book
The Brand Flip examines a changing relationship between companies and their customers.
It focuses on the idea that customers now play a more active role in shaping brands and businesses.
Marty Neumeier considers how organizations can respond to this shift and find opportunities within it.
Written for readers interested in branding, marketing, and business strategy, the book explores how customer influence can affect commercial success.
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