MyLab Marketing with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being
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MyLab Marketing with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being

by Michael R Solomon

Psychology Marketing Consumer Behavior
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An essential digital resource for understanding consumer psychology and the factors that drive buying decisions in modern marketing.

ISBN-13 9780134149554 ASIN 0134149556 Views 65 Publisher Pearson Year 2016 Edition 12 Format Misc. Supplies Product Group Book Pages 1 Created March 01, 2026 Updated September 25, 2026
About This Book

This access card provides entry to MyLab Marketing with Pearson eText for Consumer Behavior: Buying, Having, and Being.

The resource supports study of how individuals make purchasing decisions and the psychological factors that influence them.

Content focuses on the relationship between consumer actions and effective marketing practices.

Users gain access to interactive tools designed to reinforce key concepts in consumer behavior.

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