Consumer Behavior: Buying, Having, and Being, Student Value Edition
Consumer Behavior: Buying, Having, and Being offers a student-focused introduction to the study of consumption. Michael Solomon examines the subject through the connected concepts of buying, having, and being, providing learners with a foundation for understanding consumer behavior and its relationship to marketing and everyday life.
About This Book
Consumer Behavior: Buying, Having, and Being introduces the study of how people engage with products, services, and consumption.
The book’s central focus connects buying, having, and being as related dimensions of consumer behavior.
Written by Michael Solomon, this student value edition is designed for learners studying consumer behavior and marketing.
It provides a foundation for considering consumption from multiple perspectives within a student-focused format.
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