Consumer Behavior: Buying, Having, and Being, Student Value Edition
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Consumer Behavior: Buying, Having, and Being, Student Value Edition

by Michael Solomon

Textbook Marketing Consumer Behavior
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Explore the psychology behind consumer decisions and learn how buying behavior shapes marketing strategies in today's dynamic marketplace.

ISBN-13 9780134130255 ASIN 0134130251 Views 198 Publisher Pearson Year 2016 Edition 12 Format Loose Leaf Product Group Book Pages 624 Created February 18, 2026 Updated September 05, 2026
About This Book

This book explores the fundamentals of consumer behavior in modern markets.

It examines how individuals make purchasing decisions and interact with brands.

Key concepts include psychological, social, and cultural influences on buying patterns.

Students will gain practical insights into marketing strategies and consumer trends.

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