Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)
Learn to apply predictive analytics and modeling techniques in R and Python to solve real-world marketing challenges and improve data-driven decision making.
About This Book
Marketing Data Science presents modeling techniques in predictive analytics for marketing applications.
The book covers the use of R and Python programming languages to analyze marketing data.
Readers learn how to apply statistical and machine learning methods to marketing problems.
Topics include customer segmentation, targeting, and campaign optimization using data-driven approaches.
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