Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning

by Nigel Piercy, Graham J. Hooley, John A. Saunders

Marketing business strategy Competitive Analysis
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Marketing Strategy and Competitive Positioning examines the connection between strategic marketing decisions and competitive position. Written by Nigel Piercy, Graham J. Hooley, and John A. Saunders, this business title offers a focused treatment of marketing strategy and positioning for readers seeking a broad understanding of the subject.

ISBN-13 9780133712537 ASIN 0133712532 Views 44 Publisher Prentice Hall Year 1998 Edition Subsequent Format Hardcover Product Group Book Pages 496 Created September 06, 2026 Updated November 01, 2026
About This Book

Marketing Strategy and Competitive Positioning addresses the relationship between marketing strategy and competitive positioning.

The book focuses on strategic marketing considerations for understanding and developing a position within a competitive environment.

It is authored by Nigel Piercy, Graham J. Hooley, and John A. Saunders.

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I will be using this book for: