Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
by Paul Farris, Rajkumar Venkatesan, Ronald Wilcox
Cutting Edge Marketing Analytics provides real-world cases and data sets for hands-on learning in marketing analytics. Authored by Paul Farris, Rajkumar Venkatesan, and Ronald Wilcox, this FT Press Analytics book enables practical application of analytical methods to marketing scenarios, bridging theory and practice for better business insights.
About This Book
Cutting Edge Marketing Analytics offers a practical approach to understanding marketing data through real-world cases and accompanying data sets.
Authored by Paul Farris, Rajkumar Venkatesan, and Ronald Wilcox, the book is published under FT Press Analytics, focusing on hands-on learning for analytics in marketing.
Readers gain insights into applying analytical techniques to marketing challenges, using provided data for interactive exploration.
The content emphasizes real-world applications, making it suitable for professionals and students seeking to enhance their marketing analytics skills.
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