Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
by Paul Farris, Rajkumar Venkatesan, Ronald Wilcox
Cutting Edge Marketing Analytics is a hands-on resource focused on marketing analytics, real-world cases, and data sets. Designed for practical learning, it helps readers engage with analytical approaches in a marketing context and serves as a useful reference for students, instructors, and business professionals.
About This Book
Cutting Edge Marketing Analytics presents marketing analytics through real-world cases and data sets.
The book is designed for hands-on learning, supporting practical engagement with marketing information and analysis.
It offers a focused resource for readers studying or applying marketing analytics in business and educational settings.
Paul Farris, Rajkumar Venkatesan, and Ronald Wilcox are the authors.
Reviews
No reviews yet. Be the first to review this book!