Advertising & IMC: Principles and Practice, 10th Edition
by Sandra Moriarty, Nancy Mitchell, William Wells
Advertising & IMC: Principles and Practice, 10th Edition provides a foundational guide to advertising and integrated marketing communications. Designed for students and learners in marketing-related courses, it connects essential principles with practical applications and offers a structured introduction to the field from authors Sandra Moriarty, Nancy Mitchell, and William Wells.
About This Book
Advertising & IMC: Principles and Practice, 10th Edition introduces the foundational concepts behind advertising and integrated marketing communications.
The book is designed to connect marketing principles with the practice of developing and coordinating communication efforts.
It offers a structured resource for students studying advertising, marketing, and related business subjects.
Written by Sandra Moriarty, Nancy Mitchell, and William Wells, this tenth edition supports learning in courses focused on advertising and IMC.
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