Marketing Channel Strategy (8th Edition)

by Erin Anderson, Robert Palmatier, Louis Stern, Adel El-Ansary

Business Marketing strategy

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Marketing Channel Strategy, 8th Edition, provides a focused examination of marketing channels as an important area of business study. Authored by Erin Anderson, Robert Palmatier, Louis Stern, and Adel El-Ansary, it is suited to students and readers seeking a structured introduction to channel strategy.

ISBN-13 9780133357080 ASIN 0133357082 Views 179 Publisher Prentice Hall Year 2014 Edition 8 Format Paperback Product Group Book Pages 496 Adult No Created April 28, 2026 Updated September 20, 2026

About This Book

Marketing Channel Strategy, 8th Edition, is a business and marketing title focused on the role of channels in reaching markets.

This edition is authored by Erin Anderson, Robert Palmatier, Louis Stern, and Adel El-Ansary.

Designed as a structured resource, the book is suited to readers studying marketing channel strategy and related business topics.

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Marketing Channel Strategy (8th Edition)

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