Principles of Marketing MyMarketingLab Access Code: Includes Pearson Etext
by Philip Kotler, Gary Armstrong
Principles of Marketing MyMarketingLab Access Code: Includes Pearson Etext combines a marketing textbook by Philip Kotler and Gary Armstrong with digital learning resources. The package includes MyMarketingLab access and a Pearson eText, offering readers an integrated format for studying marketing concepts.
About This Book
Principles of Marketing MyMarketingLab Access Code: Includes Pearson Etext is a marketing textbook by Philip Kotler and Gary Armstrong.
The title combines the core book with access to MyMarketingLab, providing an integrated learning resource.
A Pearson eText is included for digital reading and study.
This is a used book listed in good condition.
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