Principles of Marketing MyMarketingLab Access Code: Includes Pearson Etext
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Principles of Marketing MyMarketingLab Access Code: Includes Pearson Etext

by Philip Kotler, Gary Armstrong

Business Marketing educational technology
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Digital access code for MyMarketingLab and Pearson eText supporting the Principles of Marketing textbook by Kotler and Armstrong.

About This Book

This product provides access to MyMarketingLab along with Pearson eText for the Principles of Marketing textbook.

It is intended for students seeking digital resources to support their marketing coursework.

The access code enables interactive learning tools and study materials aligned with the main text.

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I will be using this book for: