Selling Today: Creating Customer Value, Seventh Canadian Edition (7th Edition)
Selling Today: Creating Customer Value, Seventh Canadian Edition provides a customer-focused introduction to selling and its role in business. Intended for Canadian learners and sales students, this seventh edition offers foundational coverage of professional selling, marketing connections, and the importance of creating value for customers.
About This Book
Selling Today: Creating Customer Value, Seventh Canadian Edition is a business and sales text focused on the relationship between selling and customer value.
This seventh Canadian edition is designed for readers studying or developing knowledge in professional selling.
The book presents selling as a customer-centered business activity, making it relevant to marketing and sales education.
It can serve as a foundational resource for learners seeking an introduction to contemporary selling concepts.
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