Strategic Marketing Problems: Cases and Comments, 13th Edition

by Robert A. Peterson, Roger A. Kerin

Business Marketing

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Strategic Marketing Problems: Cases and Comments, 13th Edition, offers a case-based approach to studying strategic marketing. With material from Robert A. Peterson and Roger A. Kerin, it supports analysis, discussion, and application of marketing concepts in an educational setting.

ISBN-13 9780132747257 ASIN 0132747251 Views 460 Publisher Pearson Year 2012 Edition 13th Format Hardcover Product Group Book Pages 729 Created February 13, 2026 Updated September 03, 2026

About This Book

Strategic Marketing Problems: Cases and Comments, 13th Edition, presents marketing material through cases and accompanying comments.

The book is designed to support the study of strategic marketing problems and decision-making.

Its case-based format can help readers connect marketing concepts with analytical discussion.

This edition is authored by Robert A. Peterson and Roger A. Kerin.

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