Marketing: An Introduction

by Philip Kotler, Gary Armstrong

Business Marketing Used Textbook

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Marketing: An Introduction offers readers a clear starting point for studying marketing and its role in business. Written by Philip Kotler and Gary Armstrong, this accessible title is appropriate for students and anyone seeking a broad foundation in marketing concepts and practice.

ISBN-13 9780132744034 ASIN 0132744031 Views 230 Publisher Pearson College Div Year 2012 Edition 11 Format Paperback Product Group Book Pages 506 Created March 09, 2026 Updated September 10, 2026

About This Book

Marketing: An Introduction provides a foundational look at the field of marketing.

Written by Philip Kotler and Gary Armstrong, the book is suited to readers seeking an accessible starting point.

Its focus is the study and practice of marketing within a business context.

This edition is identified as a used book in good condition.

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