Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
by Kevin Keller
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition offers a focused resource on the core tasks of developing, evaluating, and maintaining brand equity. Written for business and marketing readers, it provides a foundation for understanding strategic brand management.
About This Book
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition focuses on the role of brands and the importance of brand equity.
The book addresses three central areas: building brand equity, measuring brand equity, and managing brand equity.
It is suited to readers seeking a structured resource on strategic brand management within business and marketing.
This listing is for a used book described as being in good condition.
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