Principles of Marketing, 12th Edition
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Principles of Marketing, 12th Edition

by Philip Kotler, Gary Armstrong

Education Marketing Business Principles
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Principles of Marketing, 12th Edition provides a clear educational introduction to marketing fundamentals. Authored by Philip Kotler and Gary Armstrong, this textbook is suited to students and readers seeking a structured foundation in the principles and practice of marketing.

ISBN-13 9780132390026 ASIN 0132390027 Views 236 Publisher Pearson College Div Year 2007 Edition 12 Format Hardcover Product Group Book Pages 736 Created February 28, 2026 Updated September 28, 2026
About This Book

Principles of Marketing, 12th Edition presents an introduction to the core principles of marketing.

Written by Philip Kotler and Gary Armstrong, the book is designed for readers studying or learning about marketing.

As a twelfth edition, it provides a structured resource for exploring marketing concepts in an educational context.

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I will be using this book for:
2 total votes