Sports Marketing
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Sports Marketing

by Kenneth E. Clow, Michael Fetchko, Donald Roy

Business Marketing sports marketing
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Sports Marketing provides an introduction to the principles and practice of marketing in the sports world. Written by Kenneth E. Clow, Michael Fetchko, and Donald Roy, it offers a business-oriented foundation for students and readers interested in this field.

ISBN-13 9780132135467 ASIN 0132135469 Views 153 Publisher Prentice Hall Year 2012 Edition 1 Format Hardcover Product Group Book Pages 416 Adult No Created June 12, 2026 Updated October 16, 2026
About This Book

Sports Marketing is a business-focused book about marketing within the sports context.

It introduces the relationship between sports and marketing, providing a foundation for understanding the subject.

Written by Kenneth E. Clow, Michael Fetchko, and Donald Roy, the book is suited to readers studying or exploring sports marketing.

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I will be using this book for:
7 total votes