Marketing Management (14th Edition)

by Kevin Lane Keller, Philip T. Kotler

Business Marketing

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Written by Kevin Lane Keller and Philip T. Kotler, Marketing Management (14th Edition) is a practical academic resource for understanding marketing management. Designed for students and business readers, it presents the subject in a structured format suitable for study, instruction, and professional reference.

ISBN-13 9780132102926 ASIN 0132102927 Views 559 Publisher Pearson Year 2011 Edition 14 Format Hardcover Product Group Book Pages 816 Created March 04, 2026 Updated September 16, 2026

About This Book

Marketing Management (14th Edition) is a business and marketing title by Kevin Lane Keller and Philip T. Kotler.

The book provides a structured resource for readers studying marketing management.

It is suitable for educational use, professional reference, or anyone seeking a foundational perspective on marketing within business.

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Marketing Management (14th Edition)

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