Selling Today: Creating Customer Value, 10th Edition
Selling Today: Creating Customer Value, 10th Edition provides an instructional foundation in sales and the importance of creating customer value. Written by Gerald L. Manning, this business title is suited to students, educators, and readers seeking a structured resource for studying selling and marketing.
About This Book
Selling Today: Creating Customer Value, 10th Edition is a business text centered on selling and customer value.
The book is written by Gerald L. Manning and is intended for readers studying or practicing sales-related concepts.
Its focus makes it relevant to courses and professional learning in sales, marketing, and business.
As a 10th edition, it is presented as an updated version of an established instructional title.
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