Principals of Marketing & 1 Key CC Pkg
by Gary Armstrong Philip Kotler
Principals of Marketing & 1 Key CC Pkg offers an academic introduction to marketing from Gary Armstrong and Philip Kotler. Intended for students and learners, it presents a foundational marketing resource together with one key component package.
About This Book
Principals of Marketing & 1 Key CC Pkg is a marketing-focused academic text by Gary Armstrong and Philip Kotler.
The book is designed for learners studying foundational marketing concepts and practices.
Its title identifies it as a principal marketing resource accompanied by one key component package.
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