Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)
by Michael R Solomon, Judith L. Zaichkowsky, Rosemary Polegato
This fifth Canadian edition explores consumer behaviour as a key area of marketing study, organized around the ideas of buying, having, and being. Written for learners in business and marketing, it also includes MyMarketingLab as a digital companion for additional course support.
About This Book
Consumer Behaviour: Buying, Having, and Being presents an academic study of consumer behaviour for marketing and business learners.
This fifth Canadian edition focuses on the relationships among buying, having, and being as central themes in understanding consumers.
Written by Michael R. Solomon, Judith L. Zaichkowsky, and Rosemary Polegato, the book is tailored to a Canadian edition.
The title includes MyMarketingLab, providing an associated digital learning component for students and instructors.
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