Principles of Marketing, 10th Edition
Philip Kotler’s Principles of Marketing, 10th Edition offers a structured introduction to marketing for students and general readers. This educational text presents the subject’s core principles in an accessible, organized format, making it a useful foundation for studying and understanding marketing.
About This Book
Principles of Marketing, 10th Edition is a marketing textbook by Philip Kotler.
It presents an organized introduction to the principles and practice of marketing.
The book is designed for educational use and can support readers developing a foundation in marketing concepts.
Its 10th-edition format makes it a reference for students and others seeking a structured study of marketing.
Reviews
No reviews yet. Be the first to review this book!