Consumer Behavior: Buying, Having, and Being (5th Edition)
Consumer Behavior: Buying, Having, and Being presents a broad introduction to the study of consumers and consumption. Focusing on the relationship between buying, having, and being, this fifth edition provides a foundation for understanding consumer behavior in marketing and educational contexts.
About This Book
Consumer Behavior: Buying, Having, and Being introduces the study of consumer behavior through the interconnected ideas of buying, having, and being.
The book examines consumer activity as an important part of everyday life and presents the subject for students and readers seeking a broad foundation in the field.
Michael R. Solomon’s text is designed to support learning about the factors and perspectives involved in consumer decision-making and consumption.
This fifth edition offers an educational resource for courses and readers interested in marketing and consumer behavior.
Reviews
No reviews yet. Be the first to review this book!