Consumer Behavior (7th Edition)
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Consumer Behavior (7th Edition)

by Leon Schiffman

Business Marketing Consumer Behavior
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An essential textbook examining the psychological, social, and cultural factors that influence how consumers make decisions and interact with products and services.

ISBN-13 9780130841292 ASIN 0130841293 Views 52 Publisher Pearson Education Year 1999 Edition 7th Format Hardcover Product Group Book Pages 512 Created June 14, 2026 Updated August 13, 2026
About This Book

Consumer Behavior (7th Edition) presents foundational concepts in the study of how individuals make purchasing decisions.

The text explores psychological, social, and cultural influences that shape consumer choices in the marketplace.

Readers gain insight into the processes consumers use when selecting, purchasing, using, and disposing of products and services.

This edition provides updated frameworks and examples relevant to contemporary marketing and consumer research.

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