Consumer Behavior, Eighth Edition
by Leon G. Schiffman, Leslie Lazar Kanuk
Consumer Behavior, Eighth Edition provides an academic foundation in the study of consumer behavior. Written by Leon G. Schiffman and Leslie Lazar Kanuk, this established text is designed for students, educators, and readers seeking an organized introduction to the subject within business and related fields.
About This Book
Consumer Behavior, Eighth Edition focuses on the subject of consumer behavior.
The book is authored by Leon G. Schiffman and Leslie Lazar Kanuk.
As an eighth edition, it is presented as a current installment in an established academic text.
It may serve as a reference for readers studying consumer behavior in business or related educational settings.
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