Marketing Essentials
by Lois Schneider Farese, Grady Kimbrell, Woloszyk, Carl A., Ph.D.
An introductory resource covering the basic principles and strategies of marketing for students and entry-level professionals.
About This Book
Marketing Essentials presents the fundamental concepts and strategies used in modern marketing.
The text covers essential topics such as market research, consumer behavior, and promotional planning.
Designed for classroom use, it provides clear explanations suitable for introductory learners.
Authors bring academic and practical expertise to support effective instruction.
Reviews
No reviews yet. Be the first to review this book!