Marketing Essentials: The Deca Connection

by Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk

Business Textbook Marketing

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An educational resource presenting essential marketing principles aligned with DECA standards for student learning and competition preparation.

ISBN-13 9780078953125 ASIN 007895312X Views 120 Publisher Glencoe/McGraw-Hill School Pub Year 2010 Edition Student Format Hardcover Product Group Book Pages 974 Created June 03, 2026 Updated August 16, 2026

About This Book

Marketing Essentials: The Deca Connection introduces core marketing concepts in an educational context.

The text supports classroom learning with structured lessons and practical examples.

Authored by experienced educators, it aligns with DECA standards and objectives.

Students gain foundational knowledge applicable to marketing competitions and careers.

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Marketing Essentials: The Deca Connection

About This Book

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