Marketing Essentials, Marketing Research Project Workbook
by Mcgraw Hill, Lois Schneider Farese
A practical workbook from McGraw Hill designed to support marketing education through structured research projects and exercises.
About This Book
Marketing Essentials, Marketing Research Project Workbook provides students with hands-on materials for learning marketing concepts.
The workbook is published by McGraw Hill and authored by Lois Schneider Farese.
It is intended to complement marketing coursework with project-based activities.
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