Marketing: The Core
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Marketing: The Core

by William Rudelius, Roger A. Kerin, Steven W. Hartley, Erin Steffes

Business Education Marketing
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Marketing: The Core offers an accessible introduction to the fundamental ideas and practices of marketing. Written by William Rudelius, Roger A. Kerin, Steven W. Hartley, and Erin Steffes, this business and education title provides a foundation for students and readers beginning their study of marketing.

ISBN-13 9780078028922 ASIN 0078028922 Views 414 Publisher McGraw-Hill Education Year 2012 Edition 5 Format Paperback Product Group Book Pages 560 Created August 21, 2026 Updated October 01, 2026
About This Book

Marketing: The Core is an introductory book focused on the essential principles and practices of marketing.

Written by William Rudelius, Roger A. Kerin, Steven W. Hartley, and Erin Steffes, it provides a foundation for studying marketing as a business discipline.

The book is suited to readers seeking a concise entry point into core marketing concepts and terminology.

This listing describes a used book in good condition.

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I will be using this book for:
20 total votes