Strategic Marketing
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Strategic Marketing

by Nigel Piercy, David Cravens

Business Marketing
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Written by Nigel Piercy and David Cravens, Strategic Marketing offers a business-focused look at marketing strategy. It is suited to students, professionals, and readers who want to build a broader understanding of marketing as a strategic function within business.

ISBN-13 9780078028908 ASIN 0078028906 Views 306 Publisher McGraw-Hill Education Year 2012 Edition 10 Format Hardcover Product Group Book Pages 672 Created February 09, 2026 Updated November 04, 2026
About This Book

Strategic Marketing is a business book by Nigel Piercy and David Cravens.

It focuses on marketing from a strategic perspective, making it relevant to readers interested in how marketing connects with broader business decision-making.

The book may suit students, professionals, and general readers seeking an organized introduction to strategic marketing concepts.

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I will be using this book for:
5 total votes