Essentials of Marketing Research
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Essentials of Marketing Research

by Joseph Hair, Mary Celsi, Robert Bush, David Ortinau

Business Marketing
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Essentials of Marketing Research provides an introduction to the marketing research field for students and business readers. Authored by Joseph Hair, Mary Celsi, Robert Bush, and David Ortinau, this used edition in good condition offers a practical resource for exploring marketing research as an area of study.

ISBN-13 9780078028816 ASIN 0078028817 Views 376 Publisher McGraw-Hill Education Year 2012 Edition 3 Format Paperback Product Group Book Pages 432 Created April 08, 2026 Updated October 17, 2026
About This Book

Essentials of Marketing Research is a business and marketing reference focused on the field of marketing research.

The book is authored by Joseph Hair, Mary Celsi, Robert Bush, and David Ortinau.

It may suit students, instructors, and readers seeking an introductory resource related to marketing research.

This listing is for a used book in good condition.

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I will be using this book for:
10 total votes