Marketing Management: A Strategic Decision-Making Approach

by John Mullins, Orville C. Walker

Business Marketing

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Marketing Management: A Strategic Decision-Making Approach presents marketing through a strategic decision-making perspective. Written by John Mullins and Orville C. Walker, this business and education title may serve as a useful resource for students and readers seeking a structured introduction to marketing management.

ISBN-13 9780078028793 ASIN 0078028795 Views 417 Publisher McGraw Hill Year 2012 Edition 8 Format Paperback Product Group Book Pages 576 Created March 14, 2026 Updated October 16, 2026

About This Book

Marketing Management: A Strategic Decision-Making Approach focuses on marketing management through the lens of strategic decision-making.

Written by John Mullins and Orville C. Walker, the book is suited to readers seeking a structured resource on marketing.

Its title and format suggest relevance for business education, marketing coursework, and professional reference.

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Marketing Management: A Strategic Decision-Making Approach

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