A Preface to Marketing Management
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A Preface to Marketing Management

by J. Paul Peter, James Donnelly

Business Marketing
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A concise, engaging introduction to essential marketing principles, designed to build a strong conceptual foundation for students and practitioners.

ISBN-13 9780077861063 ASIN 007786106X Views 344 Publisher McGraw-Hill Education Year 2014 Edition 14 Format Paperback Product Group Book Pages 288 Created March 30, 2026 Updated September 26, 2026
About This Book

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing.

The text covers core concepts and ideas in sufficient depth to ensure understanding.

By offering an engaging, clear, and conceptually sound approach, this book has maintained its position as a leading marketing management text.

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