Marketing Management: Knowledge and Skills, 11th Edition
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Marketing Management: Knowledge and Skills, 11th Edition

by J. Paul Peter, Jr. James H. Donnelly

Business Education Marketing
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A structured marketing education resource focused on management knowledge and practical skills. The 11th edition is designed for students and readers seeking a business-oriented introduction to marketing management, with coverage presented in a textbook format. This listing is for a used book in good condition.

ISBN-13 9780077861056 ASIN 0077861051 Views 445 Publisher McGraw-Hill Education Year 2012 Edition 11th Format Hardcover Product Group Book Pages 816 Created March 09, 2026 Updated September 15, 2026
About This Book

Marketing Management: Knowledge and Skills, 11th Edition is a business and marketing education title by J. Paul Peter and Jr. James H. Donnelly.

The book focuses on marketing management knowledge and skills, making it suitable for readers studying or reviewing foundational marketing concepts.

This listing describes a used copy in good condition.

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I will be using this book for:
5 total votes