Introduction to Marketing from Essentials of Marketing, 13th Edition
by Joseph P. Cannon, E. Jerome Mccarthy, William D. Perreault Jr.
Introduction to Marketing provides a foundational entry point to the study of marketing. Drawn from Essentials of Marketing, 13th Edition, this educational resource is authored by Joseph P. Cannon, E. Jerome McCarthy, and William D. Perreault Jr. for students and beginning learners.
About This Book
Introduction to Marketing presents foundational marketing material drawn from Essentials of Marketing, 13th Edition.
Written by Joseph P. Cannon, E. Jerome McCarthy, and William D. Perreault Jr., it is designed for readers seeking an entry point into the subject.
The book offers a general introduction to marketing concepts and serves as an educational resource for students and other beginning learners.
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