Advertising and Promotion: An Integrated Marketing Communications Perspective 9th Edition Kent State University Edition
by George E. Belch, Michael A. Belch
Advertising and Promotion: An Integrated Marketing Communications Perspective offers a structured introduction to advertising and promotional communication. Written by George E. Belch and Michael A. Belch, this ninth edition Kent State University edition is designed for students and readers exploring marketing, advertising, and business communication.
About This Book
Advertising and Promotion: An Integrated Marketing Communications Perspective presents the subject through an integrated marketing communications framework.
This ninth edition is identified as a Kent State University edition and is authored by George E. Belch and Michael A. Belch.
The book is suited to readers studying advertising, promotion, marketing communication, and related business topics.
Its textbook format makes it a useful resource for academic coursework and structured learning in marketing communications.
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