Essentials of Marketing 12th Edition (A Marketing Strategy Planning Approach, 12)
by Joseph P. Cannon, Jr. William D. Perreault, E. Jerone Mccarthy
Essentials of Marketing, 12th Edition, offers a structured introduction to core marketing concepts and strategy planning. Written for students and learners, it provides a foundation for understanding marketing principles, organizing strategic thinking, and developing familiarity with the essential ideas used in marketing education and practice.
About This Book
Essentials of Marketing, 12th Edition, presents a foundational introduction to marketing and marketing strategy planning.
The book is designed to support learning in marketing courses and provide a structured overview of essential concepts.
Its focus on strategy planning makes it relevant to readers developing an understanding of how marketing decisions are organized and applied.
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