Marketing: The Core with Connect Plus
by Roger Kerin, Steven Hartley, William Rudelius
Marketing: The Core with Connect Plus offers a focused introduction to essential marketing concepts for students and beginning learners. Written by Roger Kerin, Steven Hartley, and William Rudelius, this textbook combines a core treatment of marketing with an accompanying digital Connect Plus learning component.
About This Book
Marketing: The Core with Connect Plus presents a focused resource for studying fundamental marketing concepts.
Written by Roger Kerin, Steven Hartley, and William Rudelius, the book is suited to learners seeking a structured introduction to the field.
The accompanying Connect Plus component adds a digital learning dimension to the core text.
Its emphasis on essential marketing material makes it appropriate for introductory business and marketing coursework.
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