Consumer Behavior: Building Marketing Strategy, 12th Edition
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Consumer Behavior: Building Marketing Strategy, 12th Edition

by Del I. Hawkins, David L. Mothersbaugh

Business Marketing
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Consumer Behavior: Building Marketing Strategy, 12th Edition examines consumer behavior in the context of marketing strategy. Written by Del I. Hawkins and David L. Mothersbaugh, this academic title is designed for students and readers seeking a foundation in marketing and consumer-focused business analysis.

ISBN-13 9780073530048 ASIN 0073530042 Views 165 Publisher Irwin Professional Pub Year 2012 Edition 12th Format Hardcover Product Group Book Pages 772 Created March 11, 2026 Updated October 18, 2026
About This Book

Consumer Behavior: Building Marketing Strategy, 12th Edition focuses on the relationship between consumer behavior and marketing strategy.

Written by Del I. Hawkins and David L. Mothersbaugh, this edition is intended for readers studying marketing and related business subjects.

The book presents consumer behavior as a foundation for understanding and building marketing strategy.

This listing describes a used book in good condition.

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I will be using this book for:
2 total votes