Selling: Building Partnerships
by Stephen Castleberry, John Tanner
Selling: Building Partnerships examines sales through a partnership-oriented lens. Stephen Castleberry and John Tanner focus on the relationship, communication, and collaboration involved in selling, offering readers a business-focused perspective on how productive partnerships can shape the sales process.
About This Book
Selling: Building Partnerships explores selling through the idea of building productive partnerships.
The book presents a business-focused perspective on developing relationships between sellers and customers.
Its subject matter centers on sales, collaboration, and communication.
Written by Stephen Castleberry and John Tanner, it is intended for readers seeking a partnership-oriented approach to selling.
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