Consumer Behavior
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Consumer Behavior

by J. Paul Peter, Jerry Olson

Business Marketing
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An essential resource examining the psychological, social, and cultural factors that shape consumer decisions and marketing strategies.

ISBN-13 9780073529851 ASIN 0073529850 Views 126 Publisher McGraw-Hill/Irwin Year 2007 Edition 8 Format Hardcover Product Group Book Pages 576 Created April 01, 2026 Updated September 28, 2026
About This Book

Consumer Behavior provides a comprehensive overview of the processes involved in consumer decision-making.

The text examines psychological, social, and cultural influences on purchasing patterns.

Readers gain insight into marketing strategies designed to understand and respond to consumer needs.

The book emphasizes practical applications for business and marketing professionals.

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