Analysis for Marketing Planning
by Donald R. Lehmann, Russell S Winer
Analysis for Marketing Planning presents a focused examination of the role analysis plays in marketing planning and decision-making. Written by Donald R. Lehmann and Russell S. Winer, it is suited to students, professionals, and readers seeking a business-oriented approach to understanding marketing strategy.
About This Book
Analysis for Marketing Planning is a business resource centered on the analytical side of marketing planning.
Written by Donald R. Lehmann and Russell S. Winer, the book focuses on using analysis to inform marketing decisions.
Its subject makes it relevant to readers studying marketing, business strategy, and managerial planning.
The book is designed for readers seeking a structured perspective on marketing analysis and planning.
Reviews
No reviews yet. Be the first to review this book!