Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

by George E. Belch, Michael A. Belch

Business Education Marketing Advertising

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Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition provides a structured introduction to advertising and promotional communication. George E. Belch and Michael A. Belch examine these subjects from an integrated marketing communications perspective, making the book a useful resource for students and readers seeking foundational marketing knowledge.

ISBN-13 9780073404868 ASIN 0073404861 Views 186 Publisher McGraw-Hill Education Year 2011 Edition 9th Format Hardcover Product Group Book Pages 864 Created August 24, 2026 Updated October 02, 2026

About This Book

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition presents an academic study of advertising and promotional communication.

The book focuses on an integrated marketing communications perspective, connecting advertising and promotion within the broader field of marketing.

Written by George E. Belch and Michael A. Belch, it is designed as a reference for readers studying marketing, advertising, and related business subjects.

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Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

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