Essentials of Marketing Research
by Robert Bush, David Ortinau, Hair, Jr., Joseph, Mary Wolfinbarger
Essentials of Marketing Research provides an accessible introduction to the field of marketing research. Written by Robert Bush, David Ortinau, Joseph Hair, Jr., and Mary Wolfinbarger, it is suited to readers seeking foundational knowledge of marketing research.
About This Book
Essentials of Marketing Research is a book centered on the subject of marketing research.
It is authored by Robert Bush, David Ortinau, Joseph Hair, Jr., and Mary Wolfinbarger.
The title presents the material as an overview of essential marketing research concepts and practices.
It may serve as a reference for students, educators, and professionals interested in marketing and research.
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