Consumer Behavior

by J. Paul Peter, Jerry Olson

Business Marketing

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Consumer Behavior, by J. Paul Peter and Jerry Olson, explores the study of consumers and their behavior in marketplace contexts. It offers a focused introduction to a subject relevant to marketing, business, and the analysis of consumer decision-making.

ISBN-13 9780073404769 ASIN 0073404764 Views 175 Publisher McGraw-Hill Education Year 2009 Edition 9 Format Hardcover Product Group Book Pages 576 Created February 08, 2026 Updated September 28, 2026

About This Book

Consumer Behavior presents a focused examination of consumer behavior as a subject of study.

The book is authored by J. Paul Peter and Jerry Olson.

Its subject is relevant to understanding consumers and marketplace decision-making.

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Consumer Behavior

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