Marketing: The Core
by Roger Kerin, Steven Hartley, William Rudelius, Roger A. Kerin, Steven W. Hartley
Marketing: The Core provides an accessible introduction to the fundamental concepts of marketing. Designed for students and general readers, it establishes a foundation for understanding the field and its essential terminology, making it a practical starting point for further study in business and marketing.
About This Book
Marketing: The Core introduces the central concepts associated with marketing.
Written by Roger Kerin, Steven Hartley, and William Rudelius, this book provides an accessible foundation for studying the field.
It is suited to readers seeking a concise overview of marketing principles and terminology.
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