International Marketing
by Cateora, Philip R.;Graham, John L.
International Marketing provides a structured introduction to marketing in an international context. Written by Philip R. Cateora and John L. Graham, this business text is designed for students and readers seeking foundational knowledge of global marketing practice.
About This Book
International Marketing is a business and marketing text focused on the practice of marketing across national borders.
The book addresses the international dimension of marketing, offering a foundation for understanding how marketing operates in a global context.
Written by Philip R. Cateora and John L. Graham, it is suited to readers studying or seeking a structured introduction to international marketing.
Reviews
No reviews yet. Be the first to review this book!