The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Lon Safko

Business Marketing
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Learn how to fuse traditional, social, and digital media into one powerful marketing strategy for greater reach and results.

ISBN-13 9780071801133 ASIN 0071801138 Views 124 Publisher McGraw Hill Year 2012 Edition 1 Format Paperback Product Group Book Pages 288 Adult No Created February 22, 2026 Updated October 02, 2026
About This Book

This book explores strategies for combining traditional media with social and digital channels.

It provides guidance on creating unified marketing approaches across multiple platforms.

Readers will learn how to maximize reach and effectiveness through media fusion.

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