Repositioning: Marketing in an Era of Competition, Change and Crisis
Explores repositioning tactics for brands navigating competition, market change, and crisis using established marketing principles.
About This Book
Repositioning: Marketing in an Era of Competition, Change and Crisis examines how companies can adapt their market position during challenging times.
The book discusses strategies for responding to competitive pressures and evolving consumer demands.
Authors Jack Trout and Steve Rivkin provide insights drawn from marketing principles and real-world examples.
Readers will learn approaches to maintaining relevance and differentiation in dynamic markets.
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