The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
by Knapp
The Brand Promise explores how leading organizations make and keep the commitments that define their brands. Through examples including Ketel One, Costco, Make-A-Wish, and Tourism Vancouver, Knapp presents brand promise as a practical foundation for consistency, trust, and lasting success in business and marketing.
About This Book
The Brand Promise examines how organizations define the commitments at the heart of their brands.
Using Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and other leading brands as examples, the book focuses on making and keeping promises that shape customer expectations.
It presents brand promise as a foundation for building consistency, trust, and business success.
Written by Knapp, this title is intended for readers interested in branding, marketing, and the practices behind successful organizations.
Reviews
No reviews yet. Be the first to review this book!