Positioning: The Battle for Your Mind
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Positioning: The Battle for Your Mind

by Al Ries, Jack Trout

Business Marketing
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A foundational marketing book that shows how to win the battle for consumer attention by creating a distinct and memorable position in the mind.

ISBN-13 2724335831341 ASIN 0071373586 Views 281 Publisher McGraw Hill Year 2000 Edition 1 Format Paperback Product Group Book Pages 224 Adult No Created February 17, 2026 Updated August 22, 2026
About This Book

Positioning: The Battle for Your Mind presents core ideas about how brands and products can stand out in competitive markets.

The book explores the importance of perception and how companies can shape consumer thinking through strategic messaging.

It offers practical insights for marketers and business leaders seeking to differentiate their offerings effectively.

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I will be using this book for:
4 total votes